Driven Pink: Fitness, Community & Hope


Driven Pink unites Salem in strength, community, and hope. Each year, Drive Custom Fit hosts a mega-event that turns sweat into support for women facing cancer. Moreover, the day channels our energy into real help, real stories, and real impact.

About the Cause

Why We Drive Pink
Additionally, our efforts power Tough Warrior Princesses (TWP), a nonprofit in Amesbury, MA. TWP empowers women who face cancer; they deliver care packages, host local events, and connect survivors with a caring community. In turn, these connections build confidence and support that lasts far beyond event day.

The Event Experience

What to Expect at Driven Pink
First, train together in high-energy Drive classes led by our coaches. Then celebrate with a full community festival.

  • Crush dynamic workouts and team challenges

  • Join survivor tributes and stories

  • Meet local partners and vendors

  • Enjoy music, family activities, and giveaways
    Meanwhile, survivor spotlights remind us why we move; furthermore, every rep and mile fuels awareness and hope.

Get Involved

Be Part of the Movement
Choose your role: participate, cheer, or give. You can register for classes, invite friends, or donate directly. Either way, your action drives impact and helps TWP support more women—today and tomorrow.
Donate: toughwarriorprincess.com/donate

Closing

Together, We Are Driven Pink
Ultimately, Driven Pink proves that shared effort changes lives. Join us, bring your energy, and strengthen a cause that strengthens our community.

Driven Pink: Fitness With Purpose

The Cause

Driven Pink is more than a workout — it’s a movement that unites our entire Drive community. Every year, we come together for an unforgettable Mega Event that blends high-energy workouts, powerful team spirit, and a shared commitment to something bigger than fitness. The atmosphere is electric — music pumping, members cheering each other on, and every drop of sweat poured into a cause that truly matters. Driven Pink gives us the chance to channel our passion, strength, and determination into supporting women impacted by cancer through our partnership with Tough Warrior Princess. It’s a day to celebrate resilience, honor the fighters, and remind ourselves of the power we have when we come together as one.

The Mega Event

Each year in October, Drive transforms into a space of purpose, energy, and community. Driven Pink isn’t just about fitness—it’s an immersive experience of giving back, sharing stories, and lifting each other up. Personal stories from women who have been through tough battles bring courage, inspiration, and hope. Fundraising opportunities give everyone the chance to support the cause directly, with all proceeds benefiting Tough Warrior Princess. The heart of the event is in the community itself—members, trainers, friends, and family uniting with compassion and connection. Together, we honor survivors, support those in treatment, and remember loved ones lost. Driven Pink is one of Drive’s signature mega events, a chance to do more than move, where every drop of sweat contributes to a future where no one has to face cancer alone.


Join the Movement

Get involved. Move with purpose. Make a difference.

Together, we rise. Together, we fight. Together, we drive change.

Register For The Driven Pink Mega Class


About Tough Warrior Princess

The Tough Warrior Princesses (TWP) is a nonprofit based in Amesbury, MA, dedicated to providing comfort, support, and community to women affected by cancer. Through care packages, outreach programs, and local events, TWP reminds every warrior that she is not alone in her journey. Their mission is built on hope, strength, and compassion—empowering survivors and honoring those still fighting.

Donate Today

Driven Pink

Celebrating Strength. Supporting Survivors.