The Origins of Drive America
Its roots can be traced back to a Memorial Day workout at Drive’s original Coke Plant location. There, members gathered for a special community class and proudly wore red, white, and blue. What started as a simple patriotic workout quickly gained momentum as attendance grew year after year. Soon, the event became so popular that it spilled out of the gym and into the parking lot. As a result, a routine holiday workout transformed into something much bigger than anyone anticipated.
After the pandemic paused the tradition in 2020, Drive opened its new Salem location in the spring of 2021. Shortly afterward, the team decided to reimagine the event as a celebration leading into Independence Day. That summer, Drive America was born.
More than just a workout, Drive America became a way to bring people together through fitness while celebrating community, freedom, and patriotism. At its core, the event was built on a simple idea: celebrate the freedoms we enjoy, strengthen our community, and use fitness to connect people from all walks of life.
Since then, Drive America has grown into one of Drive Custom Fit’s signature annual events. Today, hundreds of members, guests, local businesses, and community partners take part each year.
Drive America 2026: Bigger Than Ever
This year, Drive America returns to Drive Custom Fit in Salem, NH, on Wednesday, July 1, 2026, with a new day, a new start time, and our biggest celebration yet.
As America prepares to celebrate its 250th anniversary, Drive America brings together fitness, wellness, local businesses, and community in one unforgettable evening. Throughout the event, members and guests will move, connect, and celebrate the values that make both our country and our community strong.
Best of all, this free fitness event in Salem, NH, is open to both members and non-members.
What has remained unchanged since those early parking lot workouts is the reason behind the event. Today, Drive America continues to bring people together, celebrate community, support local businesses, and create an experience that reflects the values that make both Drive and America special.
Experience the First-Ever Drive America Sweat Crawl
The centerpiece of this year’s event is the inaugural Drive America Sweat Crawl, a unique fitness experience found only at Drive Custom Fit. Participants will rotate through multiple Drive training environments, experiencing a variety of workouts and coaching styles that showcase what makes Drive unique. From strength and conditioning to endurance and performance-based training, the Sweat Crawl is designed to be high-energy, engaging, and welcoming to all fitness levels.
Whether you’re a longtime Drive member, an experienced athlete, or someone simply looking for a fun and unique fitness experience, the Sweat Crawl offers an opportunity to challenge yourself, meet new people, and experience the incredible energy of the Drive community.
Expect:
- Multiple fitness experiences
- Expert coaching and instruction
- Beginner-friendly participation
- High-energy group training
- A one-of-a-kind community atmosphere
The Drive Fitness Social
When the workout ends, the celebration begins.
Following the Sweat Crawl, participants and guests are invited to continue the evening at the Drive Fitness Social, hosted at the Samuel Adams Pavilion at Tuscan Village.
The Fitness Social is an opportunity to relax, connect, and celebrate with fellow members, guests, coaches, and community partners. Enjoy music, giveaways, vendor activations, and an incredible community atmosphere as we kick off Independence Day weekend together.
It’s the perfect way to celebrate everything that makes Drive special: fitness, friendships, community, and connection.
Community Partners & Featured Experiences
Drive America wouldn’t be possible without the incredible community partners helping bring this event to life.
Featured partners include:
Throughout the evening, attendees will have opportunities to interact with local businesses and wellness brands while enjoying samples, giveaways, wellness activations, recovery experiences, educational opportunities, and exclusive promotional offers.
These partnerships help transform Drive America from a fitness event into a true community celebration.
Register for Drive America 2026
Drive America is free and open to the public, but registration is required and space is limited.
Whether you’re a Drive member, a local resident, or visiting the Salem, NH area for Independence Day celebrations, Drive America offers a unique opportunity to experience fitness, community, and local businesses all in one place.
From its humble beginnings in the parking lot of Drive’s original Coke Plant location to one of the region’s most unique fitness celebrations, Drive America has become a tradition that our community looks forward to every summer.
Sweat. Celebrate. Connect.
Join us on Wednesday, July 1, 2026, and experience Drive America for yourself.